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BASIL HAYDEN'S ART OF CRAFT

BASIL HAYDEN’S
ART OF CRAFT


Rooted in the celebration of life's finer pleasures, Basil Hayden's takes immense pride in the art of craftsmanship. It's an ode to the artisans who invest their time and skill in creating enduring, beautiful masterpieces. To amplify this message, we embarked on a journey through iconic Midwest locations, ranging from the exquisite Art Deco bank vaults to cozy whisky bars, and even the legendary Frank Lloyd Wright homesteads. We meticulously curated a social calendar that showcases the meticulous craft behind Basil Hayden's, seamlessly juxtaposed against the backdrop of true American classics.


As a home base for all things original, we created a landing page to track Max’s adventures into the world of handmade.


Along with our social expeditions, we partnered with makers across the country to make pop-up events hosted by Max Wastler our lifestyle influencer.

 


Real wood invites that we sent to industry professionals


AD: ANDREW MCARDLE       CD: MARK WESTMAN       CW: GEORDAN STREET       CONTENT: ASHLEY DEJESUS      INFLUENCER: MAX WASTLER