Andrew McArdle
AM_LOGO-04.png

MILLER SUMMER IPAD

 

MILLER LITE IPAD

 
 

We wanted to take Spalding from an everyday household name, to an iconic brand that evokes the true basketball lifestyle and what it means to be a #TRUEBELIEVERS.

 
 

IPAD POSTER GENERATOR

 
 

A NEW WEBSITE PLATFORM WAS LAUNCHED AS THE HOME FOR  THE TRUE BELIEVERS CAMPAIGN: truebelievers.spalding.com. THE WEBSITE IS HOME TO THE NICKNAME GENERATOR , A GALLERY CONTAINING ALL SPALDING SOCIAL CONTENT, HIGHLIGHTED PRODUCTS, AND UPCOMING EVENTS. 

 

THE ENTIRE CAMPAIGN WAS SUPPORTED BY SOCIAL, PRINT AND DIGITAL TAKEOVERS


AD / IL: ANDREW MCARDLE        CW: DAVE BUSCH        CD: JOHN FLOREK