MILLER LITE IPAD
We wanted to take Spalding from an everyday household name, to an iconic brand that evokes the true basketball lifestyle and what it means to be a #TRUEBELIEVERS.
IPAD POSTER GENERATOR
A NEW WEBSITE PLATFORM WAS LAUNCHED AS THE HOME FOR THE TRUE BELIEVERS CAMPAIGN: truebelievers.spalding.com. THE WEBSITE IS HOME TO THE NICKNAME GENERATOR , A GALLERY CONTAINING ALL SPALDING SOCIAL CONTENT, HIGHLIGHTED PRODUCTS, AND UPCOMING EVENTS.
THE ENTIRE CAMPAIGN WAS SUPPORTED BY SOCIAL, PRINT AND DIGITAL TAKEOVERS
AD / IL: ANDREW MCARDLE CW: DAVE BUSCH CD: JOHN FLOREK